Discover how Frenzy VR revived its player base and boosted sales through strategic TikTok marketing, a key platform merger, and the release of its sequel, Frenzy Extinction. Learn the steps indie game developers can take to breathe new life into older titles.

This case study delves into how Clique Games transformed Frenzy VR, a once-popular but fading virtual reality game developed by Innoverse Games, into a rejuvenated sensation through a strategic TikTok marketing campaign.

Frenzy VR, developed by Innoverse Games and published by Clique Games, exemplifies the huge opportunities for VR titles that start on Meta's AppLab and then hit the Meta Store.

The implementation of a monthly subscription model in the form of the "Battle Pass", coupled with a game update strategy for the live-service game "Monkey Doo" marked a significant shift in the game's monetization.

This case study examines three games: Rogue Ascent VR, Dragon Fist: VR Kung Fu, and Monkey Doo, demonstrating the significant value of reaching the Meta store.