VIDEO: How to Create a Winning VR Game Pitch—Tips from Clique Games' CEO
Making Your VR Game Pitch Unforgettable
When it comes to pitching VR games, standing out is essential. Clique Games receives numerous pitches weekly, and CEO Brandon explains that the difference between a “yes” and a “no” often comes down to how well you tell your story. This blog post highlights Brandon's top tips for creating a standout VR game pitch that captures publisher interest.
Whether you're pitching to Clique Games or another publisher, a strong pitch hinges on clarity, understanding your game’s unique value, and having a realistic development plan. Dive into the essentials to help your pitch resonate with publishers, and learn to avoid common pitfalls that keep pitches out of the "yes" pile. Ready to craft a VR pitch that stands out? Read on!
Quick Summary with Time Stamps:
[00:00] Introduction: Clique Games CEO, Brandon, introduces the essentials of crafting a successful VR game pitch, highlighting what publishers look for.
[00:20] First Impressions Matter: The importance of visuals in capturing a publisher’s attention and making your pitch deck memorable.
[01:10] Understanding Your Game Concept: Why having a clear and unique game concept is crucial, with successful examples like Monkey Doo VR.
[02:00] Identifying Your Audience: Showing that you know your target audience and why it matters to publishers.
[02:50] Core Gameplay Mechanics: How to explain your game’s mechanics and what makes them engaging, referencing Dragon Fist VR Kung Fu.
[03:30] Realistic Development Roadmap: Creating an achievable timeline with grounded milestones, using examples like Frenzy Extinction.
[04:30] Common Pitching Mistakes: Pitfalls that can lead to rejection, such as overusing buzzwords and unclear financial plans.
[05:30] Standing Out with Innovation and Passion: Why showing authenticity and excitement for your project is essential in pitch submissions.
First Impressions Matter: Make Your Visuals Count
A polished, visually engaging pitch deck can set the stage for your pitch. According to Brandon, your deck is often the first thing a publisher will see, making it your one shot to make a great first impression. Art and design don’t need to be overly elaborate, but they should clearly communicate the essence of your game. Think of it as a movie trailer—highlight the big moments that spark excitement and capture your game’s unique vibe.
A single image or piece of concept art can sometimes convey more than a paragraph of text, helping publishers understand the game’s world, theme, and energy in an instant. An effective visual first impression can secure that crucial “second look.”
Understanding Your Game Concept: Show What Makes It Unique
The heart of a great pitch is a unique game concept. Publishers want to see something fresh and original that brings something new to VR gaming. Brandon shares a key tip: avoid generic descriptions like “revolutionary gameplay” or “one-of-a-kind experience.” Instead, focus on concrete elements that make your game memorable.
For instance, Monkey Doo VR grabbed Clique Games' attention with its simple, fun concept, which was clear from the start. The pitch deck communicated the game’s playful nature without bogging down in unnecessary details. When developing your pitch, think about what makes your game stand out in the crowded VR landscape and emphasize that quality upfront.
Identifying Your Audience: Show That You Know Who Will Play
Knowing your audience is essential to a winning pitch. Publishers want to see that you’ve thought about who will be playing your game and that you understand their needs and preferences. Brandon stresses that failing to identify a target audience can make it seem like you don’t fully understand your own game’s potential.
Take Dragon Fist VR Kung Fu, for example. The team behind this game knew exactly who would enjoy it—fans of martial arts and fighting games. This focus helped them tailor their pitch and, ultimately, led to the game’s success. Defining your audience lets publishers see that you’ve thought through how to reach and engage players effectively.
Core Gameplay Mechanics: Explain What Makes It Fun
Concept alone isn’t enough; publishers need to understand how your game plays and why it’s enjoyable. In your pitch, outline the core gameplay mechanics without overwhelming details. For example, the pitch for Frenzy VR clearly communicated its addictively fun gameplay, with multiple weapons, levels, and ragdoll physics that keep players engaged.
When describing your gameplay, aim to give a “big picture” view that demonstrates the fun factor without diving too deeply into technical aspects. Use concise language and highlight the interactive elements that make VR the ideal platform for your game. Publishers are looking for games that engage players through immersive, innovative mechanics, so make sure you’re showcasing this in your pitch.
Realistic Development Roadmap: Keep it Grounded
A well-thought-out development roadmap is essential to show you’ve planned a feasible path forward. Publishers want to support ambitious projects, but they also need to see a timeline that feels achievable. Brandon advises against timelines that seem overly optimistic or lacking in clear milestones, as these can come across as unrealistic.
A strong roadmap typically includes key phases like prototype, alpha, beta, and launch, with realistic timeframes for each. In the case of Frenzy Extinction, the team presented a clear timeline with reasonable goals and milestones that gave the publishers confidence in their planning. Remember, a realistic roadmap doesn’t mean downplaying ambition but showing that you can execute your vision responsibly.
Common Pitching Mistakes: Avoid the “No” Pile
Certain mistakes can easily land your pitch in the “no” pile. Brandon highlights a few common errors, including:
Using too many buzzwords: Instead of claiming your game will “revolutionize VR,” explain what makes it distinct.
Not clarifying your request: Be direct about the support you’re seeking, whether it’s funding, marketing assistance, or distribution.
Unclear financial plans: Break down exactly how funds will be used, demonstrating that you have a strategic approach to spending.
Avoiding these pitfalls helps publishers understand your needs and see the potential in your game. A clear, professional pitch builds trust and increases your chances of progressing to the next stage.
How to Stand Out: Innovation and Passion
Above all, Brandon encourages developers to showcase their unique vision and genuine passion for their project. Innovation is crucial, but only when it’s authentic and rooted in the game’s concept, mechanics, and world. The best pitches are those that demonstrate not only the originality of the game but also the developer’s excitement and dedication to making it a reality.
Stand your ground on the elements that are most important to you, and let your enthusiasm shine. Publishers are looking for partners who believe in their work and are willing to see it through. Your pitch should reflect that unwavering commitment to your vision.
Key Takeaways for a Winning VR Pitch
To sum up, creating a standout VR pitch requires more than just a great game idea. Clique Games’ CEO Brandon emphasizes the importance of clarity, grounded planning, and showing genuine enthusiasm. Here are the key takeaways:
Make a strong visual first impression to grab attention and set the tone for your game.
Highlight your game’s unique concept in a simple, straightforward way.
Define your target audience to show that you understand who will be playing your game.
Focus on core gameplay mechanics that make your game engaging and fun.
Present a realistic roadmap that demonstrates your commitment and planning.
Avoid common pitching mistakes by being direct, clear, and specific about your needs.
By following these guidelines, you’ll be well on your way to creating a pitch that resonates with publishers and sets your VR game up for success.
Ready to take your VR pitch to the next level?
We offer free pitch deck templates and resources to help you get started. Download these tools and get expert guidance on building a pitch that publishers will notice. With the right approach and preparation, you can turn your VR game vision into reality.
